Brand color palettes - White screen top

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Every major brand in the world uses a carefully chosen set of colors to build its visual identity. These colors appear consistently across logos, websites, packaging, and marketing materials without any variation. This page gives you instant access to the official HEX codes of the world’s most recognized brands. Whether you are a designer, a developer, or a student, having these values at hand saves valuable research time.

Why brand colors matter

Color is one of the most powerful tools a brand has to trigger instant recognition in a consumer’s mind. Studies show that color increases brand recognition by up to 80%, making it a non-negotiable part of any visual identity. Companies like Coca-Cola, Spotify, and Tiffany & Co. are immediately identifiable by their signature colors alone. Using the exact official values ensures your work stays true to the brand’s intended visual language.

A few iconic brand colors

Some of the most recognized brand colors in the world include :

Spotify — #1DB954 (green) and #191414 (near black)

Netflix — #E50914 (red) and #000000 (black)

McDonald’s — #FFC72C (golden yellow) and #DA291C (red)

Starbucks — #00704A (green) and #F2F0EB (warm white)

Mastercard — #EB001B (red) and #F79E1B (orange)

Using brand colors in your projects

When referencing brand colors in your own work, always respect the brand’s usage guidelines. Using a brand’s colors in mockups, presentations, or concept designs is generally accepted in professional contexts. However, reproducing them in commercial products without authorization can raise trademark and copyright concerns. Always treat brand colors as a reference and inspiration rather than a direct asset to reuse.

How to use this page

Browse the collection and click on any brand color to copy its HEX code instantly to your clipboard or you can download the full color palette using the download button. Each palette shows the primary and secondary colors used by the brand in its official guidelines. You can use these values directly in your CSS, design files, Figma projects, or presentations. The colors are sourced from official brand guidelines and verified resources to ensure accuracy.

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Why brand colors matter

A few iconic brand colors

Some of the most recognized brand colors in the world include :

Spotify — #1DB954 (green) and #191414 (near black)
Netflix — #E50914 (red) and #000000 (black)
McDonald’s — #FFC72C (golden yellow) and #DA291C (red)
Starbucks — #00704A (green) and #F2F0EB (warm white)
Mastercard — #EB001B (red) and #F79E1B (orange)

Using brand colors in your projects

How to use this page

879 brands

500px

#0099E5

#FF4C4C

#34BF49

About.me

#00A98F

Adidas

#000000

#BE0027

#CF8D2E

#E4E932

#2C9F45

#371777

#52325D

#511378

Adobe

#FF0000

#FBB034

#FFDD00

#C1D82F

#00A4E4

#8A7967

#6A737B

Adyen

#0ABF53

#00112C

Adzuna

#279B37

Aer Lingus

#008374

#89BA16

#FEFEFE

Aetna

#D20962

#F47721

#7AC143

#00A78E

#00BCE4

#7D3F98

AIESEC

#037EF3

#F85A40

#00C16E

#7552CC

#0CB9C1

#F48924

#FFC845

#52565E

#CACCD1

#F3F4F7

Aim

#FFD900

Air France

#002157

#D9001B

#FFFFFF

Airbnb

#FD5C63

Airbus

#74D2E7

#48A9C5

#0085AD

#8DB9CA

#4298B5

#005670

#00205B

#009F4D

#84BD00

#EFDF00

#FE5000

#E4002B

#DA1884

#A51890

#0077C8

#008EAA

Akamai

#0099CC

#FF9933

Alcon

#0079C1

#49176D

#00A0AF

#49A942

Aldi

#00539B

#FF8200

#FFFFFF

Alexander McQueen

#000000

#FFFFFF

Alfa Romeo

#BA0C2F

#002E5F

#FFFFFF

Algolia

#050F2C

#003666

#00AEFF

#3369E7

#8E43E7

#B84592

#FF4F81

#FF6C5F

#FFC168

#2DDE98

#1CC7D0

Alibaba

#FF6A00

Alienware

#0C3866

#49C0B6

#222

#CE181E

#007CC0

#FFC20E

AliExpress

#FF4747

#FFFFFF

Alphabet

#ED1C24

Alpine

#003087

#FFFFFF

#D4001A

Alpine F1 Team

#0090FF

#FF87BC

#FFFFFF

Amazon

#FF9900

#146EB4

Amazon Web Services

#FF9900

#232F3E

#FFFFFF

AMD

#ED1C24

#000000

#FFFFFF

American Express

#002663

#4D4F53

American Red Cross

#ED1B2E

#6D6E70

#D7D7D8

#B4A996

#ECB731

#8EC06C

#537B35

#C4DFF6

#56A0D3

#0091CD

#004B79

#7F181B

#D7D7D8

#9F9FA3

#000000

AMP

#1C79C0

#0DD3FF

#0389FF

Android

#A4C639

Angie’s List

#7FBB00

AngularJS

#B52E31

#000000

Answers

#136AD5

#FB8A2E

Anthropic

#D97757

#191919

#FFFFFF

AOL

#FF0B00

#00C4FF

Aparat

#EA1D5D

Apple

#000000

#555555

#A2AAAD

#FFFFFF

Apple TV+

#000000

#FFFFFF

Arc’teryx

#000000

#FFFFFF

#C8102E

Arch Linux

#1793D1

#333333

Arizona State University

#990033

#FFB310

Armani

#000000

#C8A96E

#FFFFFF

Arriva

#004D73

#00334E

#007FDB

#DBEBFA

#832561

#11862F

#BFCA02

#848A8C

Arriva Danmark

#004D73

#00334E

#007FBD

#DBEBFA

Ars Technica

#FF4E00

#01CD74

Arte

#EA5A0B

#000000

#FFFFFF

Asana

#3BE8B0

#1AAFD0

#6A67CE

#FFB900

#FC636B

ASKfm

#DB3552

Associated Press

#FF322E

Asus

#00539B

#000000

#FFFFFF

AT&T

#00A8E0

Atlanta Falcons

#000000

#A71930

#A5ACAF

Atlantic Coast Conference

#013CA6

#A5A9AB

Atlassian

#003366

Atos

#0066A1

#231F20

#BFBFBF

#00B2A9

#A626AA

#6639B7

#AEA400

#FF6319

Audemars Piguet

#000000

#C8A96E

#FFFFFF

Audi

#FFFFFF

#000000

#F50537

Auth0

#16214D

#44C7F4

#EB5424

#D0D2D3

Avast

#FF7800

#2D364C

#6534AC

Avira

#D40000

Baidu

#DE0F17

#2529D8

Balenciaga

#000000

#FFFFFF

Balmain

#C8A96E

#000000

#FFFFFF

Bandcamp

#629AA9

Barclays

#00AEEF

#00395D

Barnes & Noble

#2A5934

Basecamp

#B3DCFF

#5ECC62

#00AD45

BBC

#000000

#FFFFFF

Beats by Dre

#E01F3D

Bebo

#E04646

Behance

#1769FF

Bentley

#4A7A40

#000000

#C8A96E

#FFFFFF

BeReal

#000000

#FFFFFF

Best Buy

#003B64

#FFF200

Big Cartel

#A0AC48

#70B29C

Binance

#F3BA2F

#000000

#FFFFFF

Bing

#FFB900

#505050

#A3A3A3

Bitbucket

#205081

bitly

#EE6123

#61B3DE

BlaBlaCar

#00B2E3

#FF6600

#FFFFFF

Blackberry

#005387

#8CB811

#FDB813

#88ACA1

#000000

#788CB6

#A1A1A4

#8F8F8C

Blockchain

#123962

#2754BA

#00AEE6

#799EB2

#B1D4E5

Blogger

#F57D00

Bluesky

#0085FF

#FFFFFF

#000000

BMW

#1C69D4

#FFFFFF

#000000

Boeing

#0033A1

Boise State University

#09347A

#007DC3

#0169A4

#3399CC

#F1632A

#464646

#B7B7B7

#F6F6F5

Bombardier

#8996A0

Booking.com

#003580

#009FE3

#FEBA02

#666

#F2F6FA

Booqable

#2B80FF

Bottega Veneta

#6B5344

#000000

#FFFFFF

Bower

#FFCC2F

#EF5734

#00ACEE

#2BAF2B

#543729

#CECECE

Box

#0061D5

Boy Scouts of America

#CE1126

#003F87

#009900

#FFFFFF

#FFCC00

British Airways

#075AAA

#EB2226

#01295C

#EFE9E5

#ACA095

#B9CFED

#A7A9AC

BRT

#C90F23

#D52685

#553A99

#6CBC35

#FD9F3E

#08538C

Budweiser

#CC0000

#FFFFFF

#C8A96E

Buffer

#168EEA

#EE4F4F

#FFF9EA

#76B852

#323B43

#59626A

#CED7DF

#EFF3F6

#F4F7F9

Bulma

#00D1B2

Burberry

#B9A26A

#000000

#FFFFFF

Burger King

#EC1C24

#FDBD10

#0066B2

#ED7902

BuzzFeed

#EE3322

Bvlgari

#000000

#C8A96E

#2E5A9C

#FFFFFF

BYD

#1D5FA6

#E2011A

#FFFFFF

Bynder

#00AAFF

Cadbury

#472F92

Cadillac

#282B2A

#A08050

#FFFFFF

Calvin Klein

#000000

#FFFFFF

Canon

#BC0024

#000000

Canva

#00C4CC

#6A3BE4

Capital One

#004977

#D03027

Carbonmade

#613854

Carrefour

#00387B

#BB1E10

#F67828

#237F52

Carrot

#388ED1

#D74E26

#006837

#FA9F1E

#F7931E

Cartier

#9A0012

#C8A96E

#000000

#FFFFFF

Cartoon Network

#00AEEF

#ED008C

#FFF000

#000000

Case-Mate

#84754E

#A6192E

#DECBA5

#000000

Chanel

#000000

#FFFFFF

#C9A96E

Chanel Beauté

#000000

#C8A96E

#FF0033

#FFFFFF

Change.org

#EC2C22

Channel 4

#2E1F54

#52057F

#BF033B

#F00A36

#ED3B21

#FF6908

#FFC719

#598C14

#335238

#4A8594

#051736

#000000

#706357

#B0A696

#DBE0E3

#DBEEDE

charity: water

#FFC907

#2E9DF7

#231F20

Cheddar

#FF7243

Chevrolet

#D1A635

#000000

#FFFFFF

Citroën

#E3001B

#000000

#FFFFFF

Clas Ohlson

#60AFDC

Clemson University

#F66733

#522D80

#D4C99E

#685C53

#A25016

#562E19

#86898C

#F9E498

#566127

#3A4958

#B5C327

#109DC0

Cloob

#213E97

#FFAC25

#D0002C

#FF4816

Cloudflare

#F38020

#FAAE40

#404041

Clubhouse

#F3E7D3

#000000

#FFFFFF

CNBC

#292526

#CD004B

#F37023

#FCB711

#0EB24E

#0087D2

#6561AC

CNN

#CC0000

#000000

#282828

#464646

Coach

#C8102E

#000000

#FFFFFF

Coca-Cola

#ED1C16

Code School

#616F67

#C68143

Codecademy

#F65A5B

#204056

CodePen

#0EBEFF

#47CF73

#AE63E4

#FCD000

#FF3C41

#76DAFF

Coinbase

#0052FF

#FFFFFF

Connexxion

#D2EA32

#016773

Constant Contact

#439FD3

#F6B128

Continental AG

#FFA500

#00A5DC

#004EAF

#2DB928

#057855

#FF2D37

#000000

#737373

#969696

#CDCDCD

#F0F0F0

Coursera

#0056D2

#FFFFFF

Courtyard

#689550

#85C446

#C0DE9E

#B9DCA4

Craft CMS

#DA5A47

Creative Commons

#B62B6E

#9628C6

#4374B7

#ABB8AF

#98C807

#B1A24A

#EDD812

#EF9421

#D13814

Creative Market

#8BA753

Crowdin

#30660F

#B8CC1C

Crowne Plaza

#830051

#CF0072

#D9E506

#FF7900

#00C6D7

#766A65

CrunchBase

#2292A7

Culver’s

#005696

Cunard

#1D1D1B

#AE9A64

#E42313

#8B8C8D

CUPRA

#C8A96E

#000000

#FFFFFF

CVS

#CC0000

Céline

#000000

#FFFFFF

Dailymotion

#00AAFF

#00D2F3

Daimler

#263F6A

#182B45

#6B0F24

#193725

#606061

Danone

#0072BC

#FFFFFF

Datadog

#774AA4

Dealhack

#095280

#00A1F1

Debian

#A80030

Deezer

#FF0000

#FFED00

#FF0092

#C2FF00

#00C7F2

#C1F1FC

#EBFFAC

#FFC2E5

#FFAAAA

Delectable

#334858

#CD595A

#94938F

#A3A7A6

#DBC5B0

#F8DFC2

#F9EBDF

Delicious

#3399FF

#222222

#EEEEEE

Deliveroo

#00C1B2

Dell

#0085C3

#7AB800

#F2AF00

#DC5034

#CE1126

#B7295A

#6E2585

#71C6C1

#5482AB

#009BBB

#444444

#EEEEEE

Delta Airlines

#C8102E

#862633

#003A70

Dental Plans

#F99104

#00B7C9

Designer News

#2D72D9

Designmoo

#E64B50

#DBC65D

Deutsche Bahn

#FF0000

Dev

#0A0A0A

#FFFFFF

DeviantArt

#05CC47

#4DC47D

#181A1B

Devour

#FF0000

DEWALT

#FEBD17

DHL

#BA0C2F

#FFCD00

#C9C9C9

Diebold

#007DC3

#003F69

#954010

#445C6E

#005238

#97824B

Digg

#005BE2

#000000

Digital Ocean

#008BCF

Dindr

#FDB94E

#F9A852

#F69653

#F38654

#F07654

#ED6856

#EF5956

#EE4C58

#56C1AB

#6A6B6A

Dior

#000000

#FFFFFF

#C8A96E

Direct Energy

#F05D21

#2C5770

#0F723A

#C7C8CA

#666666

DIRECTV

#00A6D6

#00629B

#003865

Discogs

#000000

#333333

#F5DF2E

Discord

#5865F2

#57F287

#FEE75C

#EB459E

#ED4245

#FFFFFF

#000000

#2C2F33

#23272A

DISH Network

#EC1944

Disney XD

#0AF167

#EE70A6

#520099

#39EAFD

#0D0735

#F5F5F5

Disney+

#113CCF

#FFFFFF

#F9C023

Disqus

#2E9FFF

Django

#092E20

Docker

#0DB7ED

#384D54

Dodge

#CC0000

#000000

#FFFFFF

Dolce & Gabbana

#000000

#C8A96E

#FFFFFF

Dom Pérignon

#C8A96E

#000000

#FFFFFF

Domino’s

#0B648F

#E21737

DoorDash

#FF3008

#FFFFFF

DOW

#E80033

#FDBB30

#ED8B00

#F15D22

#BF0D3E

#910048

#D0006F

Dribbble

#444444

#EA4C89

#8ABA56

#FF8833

#00B6E3

#9BA5A8

Dropbox

#007EE5

#7B8994

#47525D

#3D464D

Droplr

#5654A4

Drupal

#0077C0

#81CEFF

#00598E

DuckDuckGo

#E37151

#DE5833

#FFFFFF

#E5E5E5

#5B9E4D

#E37151

#4495D4

Duke University

#001A57

#003366

Dunked

#2DA9D7

#212A3E

Duolingo

#7AC70C

#8EE000

#FAA918

#FFC715

#D33131

#E53838

#1CB0F6

#14D4F4

#8549BA

#A560E8

#4C4C4C

#6F6F6F

#CFCFCF

#F0F0F0

#BFF199

#F7C8C9

Dwolla

#FF7404

Décathlon

#0082C3

#FFFFFF

#000000

E*TRADE

#6633CC

#99CC00

#6D1D7C

Easy Jet

#FF6600

#000000

#58595B

eBay

#E53238

#0064D2

#F5AF02

#86B817

El Al

#131137

#918978

Elance

#0D69AF

Ello

#000000

Ember

#F23819

Emirates

#D71921

#C69214

#000000

#FFFFFF

Emma

#314855

#5CC3E8

#FFDB00

#79CEB8

#E95F5C

Endomundo

#87AA14

Engadget

#40B3FF

Envato

#82B541

EPAM

#39C2D7

#A3C644

#464547

#B22746

#8E244D

Epictions

#FF2052

#E6E6E6

#404040

#01B5DD

#B0DB64

Ericsson

#002561

ESL

#0D9DDB

#48B8E7

#EFECEA

#2C2B2B

ESPN

#FF0033

Estimote

#6A9C84

#790F59

#373B9C

#F784B6

#39B7DD

#CCC900

Etsy

#D5641C

Evaneos

#33CC99

#4BA6F5

#FDCA30

#F79400

#F34235

Eventbrite

#FF8000

Evernote

#2DBE60

#7B868A

#2FACB2

#166A8F

#3B4446

#525E61

#7B868A

#AEB6B8

#D7DCDD

#EFF2F3

Evian

#009ADA

#E4002B

#FFFFFF

ExecuCar

#203143

#DA9A39

Expedia

#FBCC33

#003580

#FFFFFF

ezTalks

#00A0E9

Fab.com

#DD0017

#000000

Facebook

#1877F2

Fairfield Inn & Suites

#6CADDF

#B06010

#004990

#B50938

Fairmont

#A6A685

#000000

famo.us

#FA5C4F

#333333

Fancy

#3098DC

#494E58

FC Barcelona

#A50044

#004D98

#EDBB00

#FFFFFF

Fedex

#4D148C

#FF6600

Feedly

#2BB24C

Fendi

#F9B949

Ferrari

#E32119

Fiat

#96172E

#6D2D41

FIFA

#326295

#FFFFFF

Figma

#F24E1E

#FF7262

#1ABCFE

#0ACF83

#A259FF

Film4

#000000

#D6182A

Firefox

#E66000

#FF9500

#FFCB00

#00539F

#0095DD

#331E54

#002147

Fiskars

#FF8E00

#000000

#955214

#55601C

#005172

Fitbit

#4CC2C4

#F54785

#343434

Five Guys

#ED174F

#FBB040

#EFC402

#D4891C

Fiverr

#00B22D

FiveThirtyEight

#ED713A

#000000

Flattr

#F67C1A

#338D11

Flavors.me

#F10087

#009AE7

Flickr

#0063DC

#FF0084

Flipboard

#E12828

Flixster

#2971B2

Fluid UI

#3FA9F5

#989898

#F8F8F8

Fnac

#F8A01B

#000000

#FFFFFF

Follr

#4DC9F6

#F67019

#F53794

#537BC4

#ACC236

FontAwesome

#228AE6

Ford

#1C396D

Format

#EE3440

Formula 1

#E10600

#000000

#FFFFFF

Forrst

#5B9A68

Four Seasons

#C8A132

#000000

#FFFFFF

Foursquare

#F94877

#0732A2

#2D5BE3

France Télévisions

#0072BC

#FFFFFF

Free

#CD2027

#000000

#FFFFFF

FreeCodeCamp

#006400

#FF9C2A

#FF4025

#3949AB

#EFEFEF

Friend2Friend

#0F99D6

Gallaudet University

#00457C

#E8D4A2

Gannett

#009BFF

Garmin

#007CC3

Garuda

#484848

#002561

#2F6F7E

GeneratePress

#1B212B

#1E72BD

#EFEFEF

Genesis

#000000

#C8A96E

#FFFFFF

Geocaching

#4A742C

Georgia Southern University

#041E42

#A99260

Ghost

#212425

#718087

#5BA4E5

#9FBB58

#E9E8DD

Gibson

#000000

#436F8E

#887D59

#8F9696

Gimmebar

#D6156C

GitHub

#4078C0

#6CC644

#BD2C00

#C9510C

#6E5494

#FAFAFA

#F5F5F5

#333

GitLab

#FCA326

#FC6D26

#E24329

#554488

Gitter

#46BC99

#F68D42

#ED1965

#F2F0ED

#3A3133

Gittip

#663300

#339966

Givenchy

#000000

#FFFFFF

GlaxoSmithKline

#F36F21

#72635C

#ACA6A2

#FFFFFF

GoDaddy

#7DB701

#FF8A00

Goethe-Institut

#A5C500

#810061

#303600

#EC6400

#D4C78C

#5EC6F2

#003468

#4B1702

#717A83

Gogo

#E80029

#40B4E5

#7C868D

Goodreads

#553B08

Google

#4285F4

#34A853

#FBBC05

#EA4335

Google Allo

#FBBC05

Google Cloud

#4285F4

#EA4335

#FBBC05

#34A853

#FFFFFF

Google Duo

#4285F4

Google+

#DD4B39

Gospel for Asia

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